12.8.21
|
Jonathan Wintoft

#RRCrossingBorders - Elin Beckman

What drives Elin Beckman forward is the enormous pleasure of playing music and making a dance floor happen “DJ:ing for Crossing Borders was such a pleasure and honor and I really loved the initiative."

Besides her solo career, Elin Beckman has a DJ duo together with Julius Wiksten - Bækstein. “It’s easy to get stuck in your usual tracks and genres when you’re on your own, so it’s really inspiring to work with others.” Bækstein is still evolving, , but during the pandemic the duo has been spinning a lot of tracks and recording new mixes. These mixes differ a bit from her personal ones “That’s the fun of it all – exploring new kinds of mixing, music, and collaborating together.”  Bækstein’s  releases can be found on their SoundCloud, Bækstein.

Image: Bækstein.


In 2019, Billboard and DJ-mag’s top 100 list included only five women, and in the top 150 nightclubs around the world, the annual percentage of women is a mere 6 %.

"5% is really shocking to me, considering how many years this business has been going on," Elin says.

"There are so many talented female and non-binary DJ:s out there that deserve to be heard. Club managers simply need to book more DJ:s that aren’t cishet men."

As in all businesses, it’s important for DJing to diversify. Yet, progress is slow — perhaps slower than it has to be.

"There’s been a lot of change already, especially in clubs around Malmö — but there is still a lot of work to do," Elin says.

Her words of advice to younger female DJ:s (and potential DJ:s), is to buy a simple mixing table (digital or analog) and start practicing at home. Elin explains that there are a lot of YouTube tutorials out there which will teach you how to beatmatch, scratch, use effects and mix according to key and BPM. “Just play around with the gear and learn how to manage it. Recording some mixtapes and uploading them on SoundCloud is an easy thing to do for exposure,” says Elin. "Maybe you feel like you have to use a certain alias as a DJ? There are so many male DJs that just use their first and last name as an artist alias - so why shouldn’t us girls be able to do the same? Don't let that initial fear stop you.”

After playing around and experimenting, the next step is to get booked for a first gig and to contact different bookers. “Many years ago, I played my first gigs for free, just to get used to the club gear and get some ”real” practice," Elin explains. "But once you’ve established yourself and gotten comfortable with your mixing, it is very important to start getting paid for your work. You deserve it and, even though you shouldn't have to, you have to demand it."

Elin Beckman DJs on the side while also working a full-time job. Image: Elin Beckman.


As has been a struggle for all creative sectors, the pandemic has had a huge impact on the music industry. For Elin Beckman, as for many other DJ:s, it has definitely been tough to get gigs. “However, it’s starting to get better and I have gotten a lot more gigs this year compared to last year, which is a relief and so much fun," Elin says. "I've been really missing DJing and partying during the pandemic! But I know others have had it a lot worse, so I'm trying not to complain."

With things slowly returning to normal, Elin ponders where she sees herself in the future. Right now, aside from DJing, she is also working a full-time job in marketing at Axis Communications. “It’s so hard to say where I’ll be in five years as the past year has shown that anything can happen and anything can stand in the way to fulfill your dream or even change your whole life,” she says. "I'd rather not make a guess, actually. I'm curious to see what the next few years have in store for me."

However, one thing she does know is that the end goal is working with music, media, marketing, and communication. “Until then, I’ll just keep working as hard as possible to make things happen - and, of course, make people happy on the dance floors!”

Thank you Elin for your time and thank you for the amazing set you delivered during our annual event Crossing Borders! You can listen to her full set down below, and if that is not enough make sure to check out her SoundCloud: Elin Beckman - as well as Bækstein.

22.1.24
|
Lars Mattiasson

Framtidens Mode designer

Hur påverkas skapandet när modebranschen digitaliseras?

Read more
10.1.24
|
Lars Mattiasson

‍Skapa en hållbar textil-& modeindustri. Anmäl dig till NEST!

Textil- och modeindustrin står inför stora utmaningar och måste gå från överproduktion till en mer hållbar, on-demand baserad produktion och cirkulära affärsmodeller. För att möta dessa utmaningar och driva branschen mot en hållbar framtid, öppnar NEST (New Entrepreneurship for a Sustainable Textile industry) upp för ansökningar till 2024 års bootcamp. Programmet är öppet för entreprenörer som vill bidra till denna förändring i textil- och modebranschen.

Read more
1.3.23
|
Anneli Xie

Missa inte Smarts Stora Kunskapsdag – för kreatörer!

Den 15 mars kommer vara fullproppad med inspiration och information för dig som är kultur- och konstskapare. Här finns idéer kring att skapa projekt, hitta finansiering, europeiska samarbeten och digitalisering – missa inte Smarts Stora Kunskapsdag!

Read more
30.1.23
|

Livepodd 15/2: Fashion Transformation - Digitalt mode & gaming

Den 15 februari kl. 11:30–12:15 sänder vi live från xPlot i Lund för en paneldiskussion om de spännande och framväxande möjligheterna inom digitalt mode och gaming – och hur detta kan hjälpa modebranschen att ställa om. Anmäl dig här!

Read more
15.12.22
|

Slow vs. Fast: Framtidens textilproduktion

Förra veckan höll NEST ett spännande panelsamtal om framtidens textilproduktion. Slow vs. fast fashion: hur ser framtidens textilproduktion ut? Vad är egentligen hållbart? Se samtalet här!

Read more
29.11.22
|
Anneli Xie

Nu kan du söka till NEST 2023!

Den 7 december kickar vi igång NEST 2023 med ett event om Framtidens Textilproduktion och vad slow vs. fast fashion innebär. Samtidigt öppnar vi upp för anmälningar till NESTs bootcamp – för dig som vill utveckla din affärsidé tillsammans med oss.

Read more
15.6.22
|
Anneli Xie

"We want to understand the textile industry's challenges within research"

How do we make the fashion industry more sustainable? In the fashion industry, finding holistic solutions in collaborations across borders might be the missing key. We visit Selma Maric and Kim Nygård at MAX IV to hear more about textile research.

Read more
10.6.22
|

RecoMended vinnare av NEST-pitchtävling och TEKOs stipendium

Vinnare av NEST-pitchtävling och TEKOs stipendium på 75.000:- blev startupbolaget RecoMended som erbjuder automatiserade och skalbara textila reparationslösningar.

Read more
2.5.22
|
Anneli Xie

Time-traveling app Be Here Then wins Creative Business Cup Sweden 2022!

A time machine in your pocket, Be Here Then is the winner of the 2022 Creative Business Cup Sweden! Founder and CEO, Charlotte Rodenstedt, tells us about her creative journey and the future for her company.

Read more