12.5.21
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Anneli Xie

Meet the Speakers: Mario Amura and Phlay

Internationally acclaimed cinematographer and photographer Mario Amura is crossing borders in many ways. Most recently, by delving into the world of rhythmic-visual performativity and human-computer interaction. Let’s take a look!

If 2020 didn’t move us into an era of digitalism fast enough, 2021 surely will. With the world moving further and further into connectivity, our online presence continues to expand, penetrating multiple layers of interdependencies as our experience becomes interconnected with our own networks.

To keep us lingering, the new digital experience has to be dynamic, immersive, interactive – and fun.

Someone who has been delving deep into this field of interactivity is Mario Amura. With over 20 years in the field of photography and cinematography, and with multiple awards in the bank, Amura has focused his recent efforts on a project called Phlay.

Mario Amura, Cinematographer and Photographer, based in Naples, Italy. Photo: Mario Amura /Private.



Creating gamified and interactive video experiences, Phlay allows its audiences to create their own unique version of video content by interacting through multiple storylines. Think Black Mirror’s Bandersnatch, but much less creepy. The user chooses where the story goes; the user becomes the cinematographer. For the advertisement industry, this is revolutionary. When content is interactable and engaging, retention rate increases by 47%, memorability increases by 32%, and users are nine times more likely to purchase the product.


Phlay is a multifaceted technology that revolutionizes the immersive experience. Photo: Phlay.


But more than being used for digital content, Phlay has also helped redefine participation in the cultural sector and the more traditional way of engaging with content, which is often less proactive. In collaboration with the Apulia Film Commission in Italy, Amura and Phlay provided two interactive experiences in which users of a museum exhibition could remix cinema using live film clips with clips from the archives, adding new dimensions to cinematography and allowing for engaging and entertaining experimentation.

The Phlay interactive experience. Photo: Phlay.


“The great Russian filmmaker Andrei Tarkovskij spoke of cinema as a device that allowed us to “sculpt time”. It is not just a question of immortalizing the moment, but of playing with the perceptual dimension by re-creating the time of vision by oneself, thanks to music,” Amura says. “Compared to visiting the movies, Phlay allows you to add a new variable in the definition of the time of the visual project in which the user is immersed. [It also adds] a fourth temporal dimension to these first three (internal time, external time and musical time): the sense of individual time, that of the performer, who can redefine the general rhythm of vision through his own personal contribution of taste and sensitivity in real-time.”

––––

On May 19th, during our Crossing Borders: The Future of the Cultural and Creative Industries hybrid event, Mario Amura will be joining us to speak about Phlay and how it is a small but imp ortant step towards a futuristic reformulation of traditionally non-immersive spaces. Until then, you can read more about Phlay and Mario Amura here; and don't forget to sign up to secure your spot to hear Mario Amura speak more about Phlay and the future of cinema!

Sign up here: 
https://hopin.com/events/crossing-borders.
20.5.21
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Anneli Xie

...and the winner is: Footprint Level!

After an intense and enthralling final of the 2021 Swedish Creative Business Cup, Footprint Level – under the lead of Mats Huss – emerged as the winner!

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18.5.21
|
Anneli Xie

...and finally, meet the finalists!

TONIGHT, during our annual get-together, we present the winner of Creative Business Cup Sweden! Curious to hear more? Meet this year’s jury and our impressive top two finalists!

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18.5.21
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Anneli Xie

Meet the Speakers: Markku Lorentz and Pengu Studios

What kind of hero would you like to become? In Natural Pengu, Markku Lorentz explores the concept of cooperative storytelling of real-life, albeit virtual, humans, crossing the borders between life online and life offline. But how? Let's see..

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15.5.21
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Anneli Xie

Meet the Speakers: Haruna Katayama, FemTech Analyst

How do we render a new social reality of sex? Why is it important? Meet Haruna Katayama, FemTech Analyst, on her journey to democratize sexual pleasure and to normalize women’s sexual health.

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14.5.21
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Anneli Xie

Meet the Speakers: DARE CLAN and Riccardo Aimerito

DARE means courage, bravery, and risk. To Riccardo Aimerito, DARE is also an acronym for DYNAMIC, ADVENTUROUS, RADICAL, ECCENTRIC. How do we revolutionize the Cultural and Creative Industries through these four principles? Time to meet the Dare Clan.

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12.5.21
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Jonathan Wintoft

Meet our DJ: Elin Beckman

Crossing borders and breaking the glass ceiling; on May 19th, we bring you Elin Beckman, DJ Extraordinaire! Read more about Elin Beckman; and most importantly – get ready to get grooving.

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3.5.21
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Anneli Xie

Meet the Speakers: Pär Säthil – The Brave Creative

Creativity and psychology might benefit more from each other than we think. On May 19th, xPlot welcomes Pär Säthil, psychologist, writer, and former musician, to speak about how psychology has the power to unlock creative action.

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30.4.21
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Anneli Xie

Meet the Speakers: gener8tor and its Motown Musician Accelerator

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Chelsea Linder from gener8tor and Suai Kee from gener8tor’s Motown Musician Accelerator, to speak about the creative economy and the music industry in the United States and globally. 

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23.4.21
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Jonathan Wintoft

Calling all creative entrepreneurs: Join the Creative Business Academy!

The winner of Creative Business Cup Sweden does not only get to represent Sweden at the Global CBC Finals in June, but also snatches a spot in an exclusive training program for creative entrepreneurs: the Creative Business Academy!

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22.4.21
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Anneli Xie

Meet the Speakers: Aaron Greiner – Founder and Director of CultureHouse

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Aaron Greiner, founder and director of CultureHouse, to speak about the importance of social infrastructure and how free pop-up community spaces can make a lasting impact.

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19.4.21
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Anneli Xie

A mask start-up shows its face: Mymic wins the Swiss Creative Business Cup!

The Creative Business Cup is currently in full bloom, sprouting new and exciting innovations from all over the world. As part of an international network of 80+ countries, xPlot helped pick the winner in Switzerland last week. Let's check them out!

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12.4.21
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Anneli Xie

5 Reasons to Apply to the Creative Business Cup!

Time to put your thoughts into action – here’s five reasons YOU should apply to the Creative Business Cup!

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8.4.21
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Anneli Xie

Expert Input on the Elements of Entrepreneurship Ecosystems: A Chat with Dr. Jasna Pocek

At xPlot, we believe in the collective power of the entrepreneurship ecosystem. But what is an entrepreneurship ecosystem, really? We ask researcher and scholar Dr. Jasna Pocek to explain and elaborate.

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20.3.21
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Anneli Xie

The StoryTourist Story: From the Creative Business Cup to a Successful International Enterprise

In 2019, Johanna Forsman and Andreas Jansson of StoryTourist won the Swedish Creative Business Cup. At the Global CBC, they championed their category. We talk with Forsman to talk CBC, StoryTourist, and the importance of cultural entrepreneurship.

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16.3.21
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Anneli Xie

10 years, 10 webinars: Happy birthday, Klump!

Start the week fresh with inspiration – enjoy daily visits to Klump cultural incubator to learn and discuss cultural entrepreneurship with knowledgeable guests and passionate speakers. The webinars are informal, informative, and completely free!

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10.3.21
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Anneli Xie

Applications to the 2021 Creative Business Cup are now OPEN!

Dreaming of growing your creative endeavors? Thinking about starting your own business? Ready for the opportunity of a lifetime? Join the annual Creative Business Cup and turn your thoughts into action! We are here to guide you along the way.

Read more
5.3.21
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Anneli Xie

Social Learning Enhances Entrepreneurial Education

How can entrepreneurial education benefit from social learning; and what really is social learning? In an academic study of one of xPlot's previous ventures – Barcamper – we may find the answers to our questions.

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23.2.21
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Anneli Xie

Welcome to the creARTive Sessions!

On March 4th, 2021, The creARTive Sessions begin! Aiming to promote and facilitate the exchange of knowledge and experience amongst entrepreneurs within the Cultural and Creative Sector, this is a digital series you do not want to miss.

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8.2.21
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Anneli Xie

xPlot & creARTive are joining Folk & Kultur 2021!

Reset and recharge; let’s have some fun! On February 10–12, 2021, you can join xPlot at the fourth annual – and first digital – Folk och Kultur! 250 activities packed into three days of fun and festivities; and best of all, it’s completely free!

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18.1.21
|
Katarina Scott

69 different fundings you can apply for during 2021!

Do you need to finance a project in 2021? Navigating the Creative & Cultural industries for funding just got a bit easier.

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8.1.21
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Anneli Xie

From Barcamper to TIME Magazine: Kirill Noskov on Growing IAMRUNBOX

Even during a tumultuous year of COVID lock-downs and economic uncertainty, Kirill Noskov – founder and CEO of the backpack company IAMRUNBOX – has achieved momentous success.

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24.11.20
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Lars Mattiasson

Join our innovative educational program - Creative Business Academy

xPlot and Creative Business Network launch an international educational program for the Creative Industries.

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5.10.20
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Hossein Lavi

Lunds kommun och Lundasupport bjuder in till webinar!

Välkommen att delta vid ett interaktivt event om finansiering och ekonomi i det nya normala. Oavsett om du driver en startup eller ett etablerat företag så hjälper vi dig att reda ut begreppen och se möjligheterna.

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28.2.20
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Lars Mattiasson

What can entrepreneurs learn from athletes about sustainable development?

In order to create the companies of the future, entrepreneurs need to learn about personal sustainability. For this reason, we’ve invited four top athletes to join the Swedish final of the Creative Business Cup.

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21.1.20
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Elinor Valfridsson

5 reasons why you should apply for Creative Business Cup 2020

Gather your thoughts and sharpen your pens, because the applications for CBC (Creative Business Cup) are open!

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9.1.20
|
Lars Mattiasson

Apply to the Creative Business Cup!

We can help you take your business idea to the world together with investors, business coaches and a massive international network!

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3.12.19
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Elinor Valfridsson

What is Creative Business Network and what’s xPlot got to do with it?

To support the entrepreneurs in our network, we’ve, therefore, joined forces with Creative Business Network, a global organization whose main focus is to support startups in the creative industry.

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30.10.19
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Hossein Lavi

Be Here Then - an xPlot story is borne.

Ever wondered how the old train station looked like or how the main city square was used 200 years ago? In October, one of our startups who made it to xPlot's national finals during 2018 launched their time machine app in the city of Lund in Sweden.

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30.9.19
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Nida Aslam

Nida from Pakistan collaborates with xPlot in opening a new Creative Business Network in Pakistan.

I have always believed that good design and creativity can help solve the most complex problems in the world.

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10.9.19
|
Lars Mattiasson

The Brewhouse Award 2019.

Compete for SEK 20,000, business coaching, marketing, mentoring and other profits that will bring you to fruition.

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5.9.19
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Lars Mattiasson

Incubators for culture & creative industries join forces in a national organization.

Sweden's incubators for culture and creative industries gathered at Brewhouse's cultural factory to form a new association for incubators within the culture and creative sector.

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19.6.19
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Lars Mattiasson

Creative Business Cup Global Finals in Copenhagen July 1-2.

Creative Business Cup National Competitions are organized in more than 70 countries, sending winners annually to the Global Finals in Copenhagen. ​

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5.6.19
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Lars Mattiasson

Winner of Creative Business Cup Sweden sharpens her pitch before the Global Finals in Copenhagen.

Johanna Forsman, co-founder of Story Tourist takes part in the Baltic-Nordic Bootcamp June 4-5 in Helsinki.

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10.5.19
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Hossein Lavi

And the winner is…Story Tourist!

We are happy to announce the winner of Creative Business Cup Sweden. Next step for Story Tourist is the global finals in Copenhagen the 1-2 of July.

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2.5.19
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Lars Mattiasson

From a film festival to a multimedia opportunity valley.

The story about a small Italian village that became a leading film and multimedia hub. On the 8th of May, you will hear the full story from Luca Tesauro, CEO of Giffoni Innovation Hub

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29.4.19
|
Hossein Lavi

Meet our exciting finalists!

Fierce competition and strong inflow of applications made it really hard for the jury to evaluate and choose the finalists for the 8th of May in Lund.

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25.4.19
|
Hossein Lavi

Many thanks to all the startups who applied to Creative Business Cup Sweden 2019.

Next, the finals 8th of May at Mejeriet in Lund.

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27.3.19
|
Hossein Lavi

Do you want to speed up your access into an international market?

Apply today to the Creative Business Cup Sweden and check if your idea has the potential to succeed globally.

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15.3.19
|
Lars Mattiasson

Here we are, with *great news* for you!

On the 4th of April in Stockholm, the Sweden Demo Day will take place!

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