15.5.21
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Anneli Xie

Meet the Speakers: Haruna Katayama, FemTech Analyst

How do we render a new social reality of sex? Why is it important? Meet Haruna Katayama, FemTech Analyst, on her journey to democratize sexual pleasure and to normalize women’s sexual health.

For Haruna Katayama, the journey to sexual wellbeing is personal. A native of Sapporo, Japan, Katayama grew up in a conservative environment in which ambiguity was considered a virtue. 

“As a child, I loved my own body and sexuality for what it was. The most important thing was that I was healthy and that my body could move to do all the things I loved to do. In the process of growing up, however, that changed. My surroundings started imposing various ‘correct answers’ of what my body – and what I –  ought to be,” Katayama explains. “We’re constantly surrounded by sexual content, which is undoubtedly filled with social norms. Growing up, it’s easy to lose ourselves in the world of gaze and external perception.”

Haruna Katayama, FemTech Analyst at fermata, inc. Photo: Private/Haruna Katayama.


Katayama is here to change that. A true globetrotter, having lived in many places around the world – Sapporo, Tokyo, San Francisco, Seoul, Hyderabad, Berlin, Buenos Aires, London, and New Mexico – she has been exposed to a multitude of perspectives, cultures, and societal norms. Indeed, in every different environment, there is a different truth.

“As I moved around the world, I started noticing that the values ​​and perceptions that I used to have and for so long had carried with me, came to be re-written, over and over again. The idea of sexual wellness was one of those things,” Katayama says. “We review our existing values, say goodbye to those that do not suit us, incorporate those that do, and create new values ​​of our own. It was an extremely liberating realization for me, and one that I want to forward to others.”

That sex sells might come as no surprise. Katayama informs me that in 2018, PornHub received 80,000 international visitors at every minute, meaning an annual visitor number of 42 billion. But according to Katayama, sex doesn’t sell as much as it should; and the sex sector is certainly not as democratic as it has the potential to be. In fact, women’s pleasure is constantly removed from the conversation. At Katayama’s own blog, she describes the many challenges that SexTech entrepreneurs face, such as women’s sexual health being shunned and censored, a constant gender-based double standard, harassment by business partners, and ads being deemed “inappropriate,” and thus rejected and hidden away from the public eye. Even the fact that most investors are male means that projects focusing on female sexuality often don’t get the investments they need to fully survive.

Diagram of challenges faced by SexTech start-ups.
Read more: The long road to democratisation of pleasure: challenges faced by Sextech startup by Haruna Katayama.


“Technology trade shows are unwilling to support the innovation of pleasure. Legislation often encourages tech companies to go against the wave of democratization of sexual wellness and create a restrictive digital world,” Katayama writes in her undergraduate capstone work: a guidebook to SexTech market analysis and branding. “I believe that problems faced by the SexTech industry are a microcosm of the issues faced by the larger society,” she continues.

For Katayama, her first encounter with SexTech was in 2017. Living in San Francisco at the time, she discovered the Lioness vibrator, designed specifically for women to experiment and learn about their orgasms. Since then, Katayama has worked tirelessly to uplift women’s pleasure and sexual wellness, working and collaborating with SexTech entrepreneurs all over the world. Currently, Katayama is working at fermata, inc., a FemTech company based in Tokyo, to normalize sexual wellness in Asia by leveraging the power of technology and design.

–––––––

Crossing borders in a multitude of different ways, we at xPlot are thrilled to be working with a powerhouse like Haruna Katayama. Katayama will be joining us at our annual event on May 19th, 5PM CET to speak about the rendering of a new social reality of sex, women’s pleasure, and how we can (consensually) cross the line. I hope you’re as excited as we are.

Secure your spot to our event by signing up via this link: https://hopin.com/events/crossing-borders.
Read more about Haruna Katayama on her website.

–––––––

Cover photo via Haruna Katayama.

20.5.21
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Anneli Xie

...and the winner is: Footprint Level!

After an intense and enthralling final of the 2021 Swedish Creative Business Cup, Footprint Level – under the lead of Mats Huss – emerged as the winner!

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18.5.21
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Anneli Xie

...and finally, meet the finalists!

TONIGHT, during our annual get-together, we present the winner of Creative Business Cup Sweden! Curious to hear more? Meet this year’s jury and our impressive top two finalists!

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18.5.21
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Anneli Xie

Meet the Speakers: Markku Lorentz and Pengu Studios

What kind of hero would you like to become? In Natural Pengu, Markku Lorentz explores the concept of cooperative storytelling of real-life, albeit virtual, humans, crossing the borders between life online and life offline. But how? Let's see..

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14.5.21
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Anneli Xie

Meet the Speakers: DARE CLAN and Riccardo Aimerito

DARE means courage, bravery, and risk. To Riccardo Aimerito, DARE is also an acronym for DYNAMIC, ADVENTUROUS, RADICAL, ECCENTRIC. How do we revolutionize the Cultural and Creative Industries through these four principles? Time to meet the Dare Clan.

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12.5.21
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Jonathan Wintoft

Meet our DJ: Elin Beckman

Crossing borders and breaking the glass ceiling; on May 19th, we bring you Elin Beckman, DJ Extraordinaire! Read more about Elin Beckman; and most importantly – get ready to get grooving.

Read more
12.5.21
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Anneli Xie

Meet the Speakers: Mario Amura and Phlay

Internationally acclaimed cinematographer and photographer Mario Amura is crossing borders in many ways. Most recently, by delving into the world of rhythmic-visual performativity and human-computer interaction. Let’s take a look!

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3.5.21
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Anneli Xie

Meet the Speakers: Pär Säthil – The Brave Creative

Creativity and psychology might benefit more from each other than we think. On May 19th, xPlot welcomes Pär Säthil, psychologist, writer, and former musician, to speak about how psychology has the power to unlock creative action.

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30.4.21
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Anneli Xie

Meet the Speakers: gener8tor and its Motown Musician Accelerator

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Chelsea Linder from gener8tor and Suai Kee from gener8tor’s Motown Musician Accelerator, to speak about the creative economy and the music industry in the United States and globally. 

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23.4.21
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Jonathan Wintoft

Calling all creative entrepreneurs: Join the Creative Business Academy!

The winner of Creative Business Cup Sweden does not only get to represent Sweden at the Global CBC Finals in June, but also snatches a spot in an exclusive training program for creative entrepreneurs: the Creative Business Academy!

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22.4.21
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Anneli Xie

Meet the Speakers: Aaron Greiner – Founder and Director of CultureHouse

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Aaron Greiner, founder and director of CultureHouse, to speak about the importance of social infrastructure and how free pop-up community spaces can make a lasting impact.

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19.4.21
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Anneli Xie

A mask start-up shows its face: Mymic wins the Swiss Creative Business Cup!

The Creative Business Cup is currently in full bloom, sprouting new and exciting innovations from all over the world. As part of an international network of 80+ countries, xPlot helped pick the winner in Switzerland last week. Let's check them out!

Read more
12.4.21
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Anneli Xie

5 Reasons to Apply to the Creative Business Cup!

Time to put your thoughts into action – here’s five reasons YOU should apply to the Creative Business Cup!

Read more
8.4.21
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Anneli Xie

Expert Input on the Elements of Entrepreneurship Ecosystems: A Chat with Dr. Jasna Pocek

At xPlot, we believe in the collective power of the entrepreneurship ecosystem. But what is an entrepreneurship ecosystem, really? We ask researcher and scholar Dr. Jasna Pocek to explain and elaborate.

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20.3.21
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Anneli Xie

The StoryTourist Story: From the Creative Business Cup to a Successful International Enterprise

In 2019, Johanna Forsman and Andreas Jansson of StoryTourist won the Swedish Creative Business Cup. At the Global CBC, they championed their category. We talk with Forsman to talk CBC, StoryTourist, and the importance of cultural entrepreneurship.

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16.3.21
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Anneli Xie

10 years, 10 webinars: Happy birthday, Klump!

Start the week fresh with inspiration – enjoy daily visits to Klump cultural incubator to learn and discuss cultural entrepreneurship with knowledgeable guests and passionate speakers. The webinars are informal, informative, and completely free!

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10.3.21
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Anneli Xie

Applications to the 2021 Creative Business Cup are now OPEN!

Dreaming of growing your creative endeavors? Thinking about starting your own business? Ready for the opportunity of a lifetime? Join the annual Creative Business Cup and turn your thoughts into action! We are here to guide you along the way.

Read more
5.3.21
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Anneli Xie

Social Learning Enhances Entrepreneurial Education

How can entrepreneurial education benefit from social learning; and what really is social learning? In an academic study of one of xPlot's previous ventures – Barcamper – we may find the answers to our questions.

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23.2.21
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Anneli Xie

Welcome to the creARTive Sessions!

On March 4th, 2021, The creARTive Sessions begin! Aiming to promote and facilitate the exchange of knowledge and experience amongst entrepreneurs within the Cultural and Creative Sector, this is a digital series you do not want to miss.

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8.2.21
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Anneli Xie

xPlot & creARTive are joining Folk & Kultur 2021!

Reset and recharge; let’s have some fun! On February 10–12, 2021, you can join xPlot at the fourth annual – and first digital – Folk och Kultur! 250 activities packed into three days of fun and festivities; and best of all, it’s completely free!

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18.1.21
|
Katarina Scott

69 different fundings you can apply for during 2021!

Do you need to finance a project in 2021? Navigating the Creative & Cultural industries for funding just got a bit easier.

Read more
8.1.21
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Anneli Xie

From Barcamper to TIME Magazine: Kirill Noskov on Growing IAMRUNBOX

Even during a tumultuous year of COVID lock-downs and economic uncertainty, Kirill Noskov – founder and CEO of the backpack company IAMRUNBOX – has achieved momentous success.

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24.11.20
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Lars Mattiasson

Join our innovative educational program - Creative Business Academy

xPlot and Creative Business Network launch an international educational program for the Creative Industries.

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5.10.20
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Hossein Lavi

Lunds kommun och Lundasupport bjuder in till webinar!

Välkommen att delta vid ett interaktivt event om finansiering och ekonomi i det nya normala. Oavsett om du driver en startup eller ett etablerat företag så hjälper vi dig att reda ut begreppen och se möjligheterna.

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28.2.20
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Lars Mattiasson

What can entrepreneurs learn from athletes about sustainable development?

In order to create the companies of the future, entrepreneurs need to learn about personal sustainability. For this reason, we’ve invited four top athletes to join the Swedish final of the Creative Business Cup.

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21.1.20
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Elinor Valfridsson

5 reasons why you should apply for Creative Business Cup 2020

Gather your thoughts and sharpen your pens, because the applications for CBC (Creative Business Cup) are open!

Read more
9.1.20
|
Lars Mattiasson

Apply to the Creative Business Cup!

We can help you take your business idea to the world together with investors, business coaches and a massive international network!

Read more
3.12.19
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Elinor Valfridsson

What is Creative Business Network and what’s xPlot got to do with it?

To support the entrepreneurs in our network, we’ve, therefore, joined forces with Creative Business Network, a global organization whose main focus is to support startups in the creative industry.

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30.10.19
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Hossein Lavi

Be Here Then - an xPlot story is borne.

Ever wondered how the old train station looked like or how the main city square was used 200 years ago? In October, one of our startups who made it to xPlot's national finals during 2018 launched their time machine app in the city of Lund in Sweden.

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30.9.19
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Nida Aslam

Nida from Pakistan collaborates with xPlot in opening a new Creative Business Network in Pakistan.

I have always believed that good design and creativity can help solve the most complex problems in the world.

Read more
10.9.19
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Lars Mattiasson

The Brewhouse Award 2019.

Compete for SEK 20,000, business coaching, marketing, mentoring and other profits that will bring you to fruition.

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5.9.19
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Lars Mattiasson

Incubators for culture & creative industries join forces in a national organization.

Sweden's incubators for culture and creative industries gathered at Brewhouse's cultural factory to form a new association for incubators within the culture and creative sector.

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19.6.19
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Lars Mattiasson

Creative Business Cup Global Finals in Copenhagen July 1-2.

Creative Business Cup National Competitions are organized in more than 70 countries, sending winners annually to the Global Finals in Copenhagen. ​

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5.6.19
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Lars Mattiasson

Winner of Creative Business Cup Sweden sharpens her pitch before the Global Finals in Copenhagen.

Johanna Forsman, co-founder of Story Tourist takes part in the Baltic-Nordic Bootcamp June 4-5 in Helsinki.

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10.5.19
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Hossein Lavi

And the winner is…Story Tourist!

We are happy to announce the winner of Creative Business Cup Sweden. Next step for Story Tourist is the global finals in Copenhagen the 1-2 of July.

Read more
2.5.19
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Lars Mattiasson

From a film festival to a multimedia opportunity valley.

The story about a small Italian village that became a leading film and multimedia hub. On the 8th of May, you will hear the full story from Luca Tesauro, CEO of Giffoni Innovation Hub

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29.4.19
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Hossein Lavi

Meet our exciting finalists!

Fierce competition and strong inflow of applications made it really hard for the jury to evaluate and choose the finalists for the 8th of May in Lund.

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25.4.19
|
Hossein Lavi

Many thanks to all the startups who applied to Creative Business Cup Sweden 2019.

Next, the finals 8th of May at Mejeriet in Lund.

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27.3.19
|
Hossein Lavi

Do you want to speed up your access into an international market?

Apply today to the Creative Business Cup Sweden and check if your idea has the potential to succeed globally.

Read more
15.3.19
|
Lars Mattiasson

Here we are, with *great news* for you!

On the 4th of April in Stockholm, the Sweden Demo Day will take place!

Read more