10.6.21
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Anneli Xie

Crossing Borders, Taking Risks: All We Learned About Hybrid Events

On the 19th of May, we did something we’ve never done before – we hosted a full-blown, international, hybrid event. Thank you to all who came! We had a blast and we hope you did too. Here’s what we learned.

An evening celebrating the diverse nature of the Cultural and Creative Industries, xPlot’s annual event broadcasted live music, a whole bunch of inspiring speakers covering topics from FemTech to Urban Design to FashionTech, and crowned the winner of the 2021 Creative Business Cup Sweden – all in a hybrid event. Combining live, in-person, events with virtual online components may seem natural to many of us at this point; but we wanted to push our evening past the borders of online platforms like Zoom, Teams, and the traditional webinar. As all of us come from entrepreneurial backgrounds – of course, we had to try something new.

While we had a lot of fun, the whole experience was one of learning and risk-taking, too. Here are five things we learned along the way!

1. Everyone’s tired of Zoom – risk-taking pays off

We launched our hybrid event on a platform called Hopin. With features making it possible for participants to move between different virtual environments; e.g. moving from a stage of live music to a more intimate discussion room, we thought it was worth it to take the risk of moving our event to a more unconventional platform. And – technical difficulties aside – we think it was a success.

While the platform was brand new to most of our visitors – and to us(!) – we found that our participants really enjoyed interacting with the new platform, with an average attendee score of 9.05/10. Pretty good for our first try, no?

Participants interacted in the chat as our in-house segments were live streamed and broadcasted to the platform.


2. Extend your reach, spread it wide and far

As xPlot has an international network, it only felt natural to host a global event. With the prospect of our event being hybrid – meaning viewers tuned in from the comfort of their own living rooms – it also made sense to try to reach as far across the globe as we could.

We managed to tally up participants from 29 countries. While the majority were from our home turf – Sweden – we had visitors representing all continents except for Oceania with our event being broadcasted all the way from Japan and Malaysia to Romania and Spain to the United States and Ecuador. We think that’s pretty cool!


With 150 registrations, we had 29 countries represented.



3. Aim for a flawless flow – but be prepared to experiment and improvise

While we knew this would be an experiment, we tried to aim for perfection. With our event being turned upside down in the days leading up to the 19th due to technical limitations, we had to be quick on our feet to re-organize. While everything was finalized on the day of broadcasting, we still encountered multiple unpredictable obstacles along the way – as is almost always the case. Technical difficulties, both due to human error but also limitations of the platform, made for a lot of improvisation and experimentation. But hey, that’s who we are, right? We pride ourselves in being creatives, and if this wasn’t creative problem solving, then what is?


Dare to go off script and go with the flow.

4. Practice, practice, practice!

With a fully packed schedule and things moving quickly to keep us on schedule, we didn’t have time for any slip-ups. With this being our first hybrid event, too, we needed to learn the ins-and-outs of the platform, our technical gear, and the intersection of live/virtual components. Inevitably, we made some errors, but since we were prepared to improvise and had a back-up plan, things went mostly smoothly. Still – practice makes perfect.

5. The hybrid format... works!

We’re going to be honest with you – we also had doubts about not having a live audience, too. For segments like our DJ, in-house band, and live presentations, we know it felt strange not being able to see everyone watching. For our audience, we know it felt strange watching high-energy performances through a screen. But it worked! With attendees cheering DJ Elin Beckman and our in-house band, Delia & Guys, on through the chat, we felt confident that you all were grooving and having a good time at home. We also heard from several of you afterwards that, while you were sceptical at the beginning, the in-house live segments were some of your favorites.



We will continue to follow up on the event during the summer, hosting thematic weeks that dive deeper into all the topics we touched upon on the 19th of May. To re-cap and re-watch the event before then, check it out below.


18.5.21
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Anneli Xie

...and finally, meet the finalists!

TONIGHT, during our annual get-together, we present the winner of Creative Business Cup Sweden! Curious to hear more? Meet this year’s jury and our impressive top two finalists!

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18.5.21
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Anneli Xie

Meet the Speakers: Markku Lorentz and Pengu Studios

What kind of hero would you like to become? In Natural Pengu, Markku Lorentz explores the concept of cooperative storytelling of real-life, albeit virtual, humans, crossing the borders between life online and life offline. But how? Let's see..

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15.5.21
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Anneli Xie

Meet the Speakers: Haruna Katayama, FemTech Analyst

How do we render a new social reality of sex? Why is it important? Meet Haruna Katayama, FemTech Analyst, on her journey to democratize sexual pleasure and to normalize women’s sexual health.

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14.5.21
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Anneli Xie

Meet the Speakers: DARE CLAN and Riccardo Aimerito

DARE means courage, bravery, and risk. To Riccardo Aimerito, DARE is also an acronym for DYNAMIC, ADVENTUROUS, RADICAL, ECCENTRIC. How do we revolutionize the Cultural and Creative Industries through these four principles? Time to meet the Dare Clan.

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12.5.21
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Jonathan Wintoft

Meet our DJ: Elin Beckman

Crossing borders and breaking the glass ceiling; on May 19th, we bring you Elin Beckman, DJ Extraordinaire! Read more about Elin Beckman; and most importantly – get ready to get grooving.

Read more
12.5.21
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Anneli Xie

Meet the Speakers: Mario Amura and Phlay

Internationally acclaimed cinematographer and photographer Mario Amura is crossing borders in many ways. Most recently, by delving into the world of rhythmic-visual performativity and human-computer interaction. Let’s take a look!

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3.5.21
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Anneli Xie

Meet the Speakers: Pär Säthil – The Brave Creative

Creativity and psychology might benefit more from each other than we think. On May 19th, xPlot welcomes Pär Säthil, psychologist, writer, and former musician, to speak about how psychology has the power to unlock creative action.

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30.4.21
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Anneli Xie

Meet the Speakers: gener8tor and its Motown Musician Accelerator

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Chelsea Linder from gener8tor and Suai Kee from gener8tor’s Motown Musician Accelerator, to speak about the creative economy and the music industry in the United States and globally. 

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23.4.21
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Jonathan Wintoft

Calling all creative entrepreneurs: Join the Creative Business Academy!

The winner of Creative Business Cup Sweden does not only get to represent Sweden at the Global CBC Finals in June, but also snatches a spot in an exclusive training program for creative entrepreneurs: the Creative Business Academy!

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22.4.21
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Anneli Xie

Meet the Speakers: Aaron Greiner – Founder and Director of CultureHouse

On the Swedish CBC Finals on the 19th of May, xPlot welcomes Aaron Greiner, founder and director of CultureHouse, to speak about the importance of social infrastructure and how free pop-up community spaces can make a lasting impact.

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19.4.21
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Anneli Xie

A mask start-up shows its face: Mymic wins the Swiss Creative Business Cup!

The Creative Business Cup is currently in full bloom, sprouting new and exciting innovations from all over the world. As part of an international network of 80+ countries, xPlot helped pick the winner in Switzerland last week. Let's check them out!

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12.4.21
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Anneli Xie

5 Reasons to Apply to the Creative Business Cup!

Time to put your thoughts into action – here’s five reasons YOU should apply to the Creative Business Cup!

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8.4.21
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Anneli Xie

Expert Input on the Elements of Entrepreneurship Ecosystems: A Chat with Dr. Jasna Pocek

At xPlot, we believe in the collective power of the entrepreneurship ecosystem. But what is an entrepreneurship ecosystem, really? We ask researcher and scholar Dr. Jasna Pocek to explain and elaborate.

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20.3.21
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Anneli Xie

The StoryTourist Story: From the Creative Business Cup to a Successful International Enterprise

In 2019, Johanna Forsman and Andreas Jansson of StoryTourist won the Swedish Creative Business Cup. At the Global CBC, they championed their category. We talk with Forsman to talk CBC, StoryTourist, and the importance of cultural entrepreneurship.

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16.3.21
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Anneli Xie

10 years, 10 webinars: Happy birthday, Klump!

Start the week fresh with inspiration – enjoy daily visits to Klump cultural incubator to learn and discuss cultural entrepreneurship with knowledgeable guests and passionate speakers. The webinars are informal, informative, and completely free!

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10.3.21
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Anneli Xie

Applications to the 2021 Creative Business Cup are now OPEN!

Dreaming of growing your creative endeavors? Thinking about starting your own business? Ready for the opportunity of a lifetime? Join the annual Creative Business Cup and turn your thoughts into action! We are here to guide you along the way.

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5.3.21
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Anneli Xie

Social Learning Enhances Entrepreneurial Education

How can entrepreneurial education benefit from social learning; and what really is social learning? In an academic study of one of xPlot's previous ventures – Barcamper – we may find the answers to our questions.

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23.2.21
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Anneli Xie

Welcome to the creARTive Sessions!

On March 4th, 2021, The creARTive Sessions begin! Aiming to promote and facilitate the exchange of knowledge and experience amongst entrepreneurs within the Cultural and Creative Sector, this is a digital series you do not want to miss.

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8.2.21
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Anneli Xie

xPlot & creARTive are joining Folk & Kultur 2021!

Reset and recharge; let’s have some fun! On February 10–12, 2021, you can join xPlot at the fourth annual – and first digital – Folk och Kultur! 250 activities packed into three days of fun and festivities; and best of all, it’s completely free!

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18.1.21
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Katarina Scott

69 different fundings you can apply for during 2021!

Do you need to finance a project in 2021? Navigating the Creative & Cultural industries for funding just got a bit easier.

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8.1.21
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Anneli Xie

From Barcamper to TIME Magazine: Kirill Noskov on Growing IAMRUNBOX

Even during a tumultuous year of COVID lock-downs and economic uncertainty, Kirill Noskov – founder and CEO of the backpack company IAMRUNBOX – has achieved momentous success.

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24.11.20
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Lars Mattiasson

Join our innovative educational program - Creative Business Academy

xPlot and Creative Business Network launch an international educational program for the Creative Industries.

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5.10.20
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Hossein Lavi

Lunds kommun och Lundasupport bjuder in till webinar!

Välkommen att delta vid ett interaktivt event om finansiering och ekonomi i det nya normala. Oavsett om du driver en startup eller ett etablerat företag så hjälper vi dig att reda ut begreppen och se möjligheterna.

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28.2.20
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Lars Mattiasson

What can entrepreneurs learn from athletes about sustainable development?

In order to create the companies of the future, entrepreneurs need to learn about personal sustainability. For this reason, we’ve invited four top athletes to join the Swedish final of the Creative Business Cup.

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21.1.20
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Elinor Valfridsson

5 reasons why you should apply for Creative Business Cup 2020

Gather your thoughts and sharpen your pens, because the applications for CBC (Creative Business Cup) are open!

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9.1.20
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Lars Mattiasson

Apply to the Creative Business Cup!

We can help you take your business idea to the world together with investors, business coaches and a massive international network!

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3.12.19
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Elinor Valfridsson

What is Creative Business Network and what’s xPlot got to do with it?

To support the entrepreneurs in our network, we’ve, therefore, joined forces with Creative Business Network, a global organization whose main focus is to support startups in the creative industry.

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30.10.19
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Hossein Lavi

Be Here Then - an xPlot story is borne.

Ever wondered how the old train station looked like or how the main city square was used 200 years ago? In October, one of our startups who made it to xPlot's national finals during 2018 launched their time machine app in the city of Lund in Sweden.

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30.9.19
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Nida Aslam

Nida from Pakistan collaborates with xPlot in opening a new Creative Business Network in Pakistan.

I have always believed that good design and creativity can help solve the most complex problems in the world.

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10.9.19
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Lars Mattiasson

The Brewhouse Award 2019.

Compete for SEK 20,000, business coaching, marketing, mentoring and other profits that will bring you to fruition.

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5.9.19
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Lars Mattiasson

Incubators for culture & creative industries join forces in a national organization.

Sweden's incubators for culture and creative industries gathered at Brewhouse's cultural factory to form a new association for incubators within the culture and creative sector.

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19.6.19
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Lars Mattiasson

Creative Business Cup Global Finals in Copenhagen July 1-2.

Creative Business Cup National Competitions are organized in more than 70 countries, sending winners annually to the Global Finals in Copenhagen. ​

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5.6.19
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Lars Mattiasson

Winner of Creative Business Cup Sweden sharpens her pitch before the Global Finals in Copenhagen.

Johanna Forsman, co-founder of Story Tourist takes part in the Baltic-Nordic Bootcamp June 4-5 in Helsinki.

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10.5.19
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Hossein Lavi

And the winner is…Story Tourist!

We are happy to announce the winner of Creative Business Cup Sweden. Next step for Story Tourist is the global finals in Copenhagen the 1-2 of July.

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2.5.19
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Lars Mattiasson

From a film festival to a multimedia opportunity valley.

The story about a small Italian village that became a leading film and multimedia hub. On the 8th of May, you will hear the full story from Luca Tesauro, CEO of Giffoni Innovation Hub

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29.4.19
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Hossein Lavi

Meet our exciting finalists!

Fierce competition and strong inflow of applications made it really hard for the jury to evaluate and choose the finalists for the 8th of May in Lund.

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25.4.19
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Hossein Lavi

Many thanks to all the startups who applied to Creative Business Cup Sweden 2019.

Next, the finals 8th of May at Mejeriet in Lund.

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27.3.19
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Hossein Lavi

Do you want to speed up your access into an international market?

Apply today to the Creative Business Cup Sweden and check if your idea has the potential to succeed globally.

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15.3.19
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Lars Mattiasson

Here we are, with *great news* for you!

On the 4th of April in Stockholm, the Sweden Demo Day will take place!

Read more